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The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Pop culture trends that shaped email marketing in 2024
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Coworking with Jeaneen Andrews-Feldman
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2025 won’t be as rosy for US ad spend, analyst predicts
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How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments…
Yahoo pitches curation and partnerships at CES
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Peacock is testing mini-games and vertical videos to boost engagement
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What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
In 2025, e.l.f. Cosmetics is sticking with sports
When e.l.f. Cosmetics ran a regional Super Bowl ad starring Jennifer Coolidge in 2023, beauty brands and sports weren’t typically…
Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent…