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Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past,…
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026…
How Michelob Ultra is building its Olympics strategy, one Games at a time
As a sponsor of Team USA since the 2024 Summer Olympics and Paralympics in Paris, Michelob Ultra’s approach to the…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting…