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How Nutter Butter keeps its absurdist online marketing strategy fresh
This story is the first in a series exploring how brands craft standout social media strategies. If you’d like to…
Inside Snapchat’s plan to court—and grow—the next generation of creators
There’s a lot of chatter about TikTokers and Instagrammers these days, but not as much about Snapchatters. Jim Shepherd, director…
Coworking with Leslie Walsh
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Leslie…
Athletes’ next social media platform of choice? LinkedIn
You might not know Lewis Hamilton in real life. But you can always (try to) connect with him on LinkedIn.The…
State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season…
Inside one insurance company’s unorthodox approach to sports sponsorships
One of the top salespeople at Gallagher is a former pro rugby player.Nathan Hines, who played internationally for Scotland in…
Kochava and Fetch partner on streaming rewards program Loyalty+
Consumers love streaming TV, and they love a little treat. That’s why the measurement platform Kochava and the rewards app…
Coworking with Paula Veale
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Paula…
ESPN kicks off push to promote DTC service during NBA Finals
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will…
Oura goes for the impossible for its first film franchise partnership
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get…