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As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by…
More people are searching for Reddit results and some brands are benefiting
It’s no secret that AI “slop” is taking over the internet, prompting many internet users to look for actual human…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire…
Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t…
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis…