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Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly:…
YouTube goes all-in on AI tools for creators
Creators may be celebrities in their own right, but attendees of YouTube’s creator event Made on YouTube in New York…
Monday.com reflects the ‘pressure to implement AI’ in new ad campaign for AI tools
The proliferation of AI tools—and the advertising pitching said tools—can be overwhelming. Companies are pivoting to become “AI-first” (only to…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly…
Netflix and Amazon ink DSP partnership
Streaming rivals Netflix and Amazon are teaming up.Netflix advertising inventory will be available on Amazon DSP starting in Q4, the…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in.…
How Gamefam’s chief business officer is looking to get even more brands on Roblox
When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there’s a…