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Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly…
Netflix and Amazon ink DSP partnership
Streaming rivals Netflix and Amazon are teaming up.Netflix advertising inventory will be available on Amazon DSP starting in Q4, the…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in.…
How Gamefam’s chief business officer is looking to get even more brands on Roblox
When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there’s a…
Red Antler’s CCO on the new era of brand building
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as AI tools flood the market…
Sydney Sweeney campaign was ‘worth every single dollar’
American Eagle CMO Craig Brommers has no regrets about those Sydney Sweeney ads.Despite customer backlash to the apparel brand’s “Sydney…
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
Brands talk a lot about evolving marketing to keep up with the speed of culture, but how are they updating…