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Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata Consultancy Services (TCS), a B2B…
Coworking with Amy Tunick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amy…
This year’s best jokes from the upfronts
What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast…
Our biggest takeaways from this year’s upfronts
Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age gap between University of North…
Fubo debuts women’s sports hub, riding demand for content
Fubo is getting in the zone.Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a…
Why a razor brand sponsored a pro volleyball championship
Some sports sponsorships just make sense, like Reese’s and Angel Reese or Rao’s and Tommy DeVito. Add Bic Soleil and…
Marketing budgets stagnate from 2024 to 2025: report
Sometimes no news is good news.According to Gartner’s annual CMO Spend Survey, the average marketing budget represents 7.7% of total…
Should brands use AI in social media?
Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is…
Apple is Kantar’s most valuable brand for fourth year in a row
How do you like them apples?For the fourth year in a row, Apple was named by Kantar as the most…
The Onion has opened a creative agency
A year after changing ownership hands, America’s Finest News Source has opened America’s Finest Creative Agency.As of today, The Onion…