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How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer…
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada…
At WNBA All-Star Weekend, brands look to court growing fanbases
The (WNBA) stars are aligning this weekend in Indianapolis for WNBA All-Star Weekend, and you can bet many of the…
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in…
Netflix execs say ad sales revenue is set to double this year
Fresh off of 120 Emmy nominations, Netflix beat analyst expectations and reported second-quarter revenue of $11.08 billion, up 16%.In the…
Inside BeReal’s comeback strategy
It wasn’t long ago that a new app asked users to BeReal. Now, that same platform is hoping to BeRelevant…
With flag football on the rise, sponsors are taking note
For football fans counting down the days until the start of the NFL season, there’s a chance this summer to…
How Ezra Sosa’s personal brand helped modernize ‘Dancing with the Stars’
In the weeks leading up to the premiere of Season 33 of Dancing with the Stars last September, Anna Delvey’s…
AI slop is proliferating on YouTube—and major brands are advertising against it
If you’re on the internet these days, you’d be hard-pressed to not run into AI slop.The term, which refers to…