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Oura goes for the impossible for its first film franchise partnership
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get…
Netflix patent could automate content-clipping as streamer aims to boost discoverability
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for…
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and…
How do you promote a more affordable EV? With guerrilla-style marketing
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed…
The secret to brand-safe virality? Trendy, licensed music
Remember that one song that goes “doo ba doo ba doo ba doo, ba doo ba doo ba doo ba…
How the New York Mets are working to engage baseball’s younger, casual fans
This story is part of a series about how marketers for sports teams and leagues around the world approach social media strategy.There’s…
Inside Spotify’s evolving ads strategy
Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her…
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports…
What makes a good movie trailer, anyway?
There’s no question that the single most influential piece of movie marketing is the trailer.At least, that’s according to sisters…
David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on…