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NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023,…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But…
Coworking with Andrea Bendzick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Andrea…