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10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The…
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A puzzling question came on day four of the remedy phase of United States vs. Google LLC, in a federal…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning…
Trump orders sale of TikTok to US investors
A US TikTok, it seems, is actually coming.The sale of TikTok’s US operations was made nearly official Thursday via an…