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After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG.…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past,…