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Leadership 6 Min Read

After Decades Away, Marcia Cross Returns To Performing On Stage

“There are two ways of spreading light,” wrote Edith Wharton. “To be the candle or the mirror that reflects it.”

Marketing 4 Min Read

The best athletes for brands to partner with based on their reputations: report

Some fans will go to bat over their favorite players no matter how many darkness retreats they go on. But

Growing a Business 8 Min Read

7 Keys to Achieving a Balanced Recruitment Strategy

Imagine building a team like crafting a masterpiece; every hire adds a unique touch, and recruitment stands as a pillar

Leadership 8 Min Read

Why Long-Term Strategic Planning is the Lifeline For Your Business

Business leaders have faced extraordinary challenges over the past several years. Pandemic-related demand changes, workflow shifts, persistent inflation and a

Startups 4 Min Read

Community Engagement For The Win

Founder and Chairman of Destination Athlete; expert in Franchise Leadership, Business Development and Commercial Business Model Innovation. My company believes

Leadership 9 Min Read

West Michigan Aviation Academy Is Exemplary; Why Aren’t There More?

Located innocuously on the edge of Gerald R Ford International Airport, the West Michigan Aviation Academy is a remarkable example

Business Models 8 Min Read

Why Optimizing Cash Management Is A Critical Early Lesson for Entrepreneurs

I was asked in an interview once what the three biggest mistakes I made were when starting my business. In

Growing a Business 8 Min Read

What to Consider Before Hiring Google Ads Consultant or Agency

The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and

Startups 8 Min Read

Four Decisions That Can Help You Harness The Power Of Unified Commerce

Rob is a Partner at Artisan, an innovation consultancy supporting global leaders with technology strategy and solution services. With digital

Leadership 6 Min Read

CDC Awards $250 Million For 13 Infectious Disease Forecasting Centers

The Centers for Disease Control and Prevention (CDC) has announced it’s awarding an estimated $262.5 million, pending the availability of