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Marketing 6 Min Read

How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday

Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or

Marketing 5 Min Read

The most marketable college athletes in winter sports: report

It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their

Marketing 9 Min Read

How ‘Barbie’ ushered in the era of the brand movie

It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was

Marketing 6 Min Read

Coworking with Sierra Ripoly

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra

Marketing 6 Min Read

Why CarMax is switching up its messaging but sticking with sports

In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and

Marketing 8 Min Read

Netflix House invites fans to come in—and hopefully come back

Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play

Marketing 6 Min Read

Exclusive: Google and McLaren extend partnership deal

Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The

Marketing 3 Min Read

Disney’s holiday short is a story of friendship and imagination

A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in

Marketing 3 Min Read

Coworking with Justine Melman

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine

Marketing 4 Min Read

Bot activity amplified unproven link between autism and Tylenol on X: report

Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and