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Streamers are embracing live ads and buy-side interoperability
What do we want? More live ad capabilities! When do we want it? Now!Live ads and buy-side interoperability were top…
Planning to kill your mascot? Consider the following
Sometimes, you have to kill your darlings—and, apparently, your mascots.In 2020, the snack-food company Planters announced that its mascot, Mr.…
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Celebrities aren’t the only ones flocking to the 97th Academy Awards this weekend.Brands like Rolex, Prudential, and T-Mobile are set…
Warner Bros. Discovery counts 117 million subscribers as streaming swings to a profit
Max is creating shareholder value, or whatever the finance bros say. Warner Bros. Discovery’s DTC unit, which houses the streamer,…
Apple and John Deere reject anti-DEI proposals amid corporate walkbacks
The corporate tug-of-war over DEI continues.This week, Apple and John Deere shareholders voted against anti-DEI proposals, while some other companies…
United Talent Agency is further building out its entertainment marketing division
As the demand for branded content in Hollywood continues to grow, United Talent Agency is building out its entertainment marketing…
Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January…
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been…
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5%…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration…