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What’s working for Free People on social
When it comes to trying new things online, Free People isn’t holding back.The Urbn clothing brand, which has more than…
Coworking with Jessica Serrano
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Coworking with Luiz Felipe Barros
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024,…