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Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has…
2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get…
Our favorite (and least favorite) brand collaborations of 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The most unexpected influencer successes of 2024
When their 15 minutes of fame came calling, some social media users refused to hang up the phone.This year, several…
How the major streamers stacked up in 2024
This Christmas, while some folks may binge classic holiday films like The Polar Express or The Grinch, Netflix is betting…
Trends that shaped sports social in 2024
The holidays are a time of rest, relaxation, and endlessly scrolling social media to avoid conversations with your weird cousin.For…
2025 will be the year of AI-powered brand design, Adobe predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…