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2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Peacock is testing mini-games and vertical videos to boost engagement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
In 2025, e.l.f. Cosmetics is sticking with sports
When e.l.f. Cosmetics ran a regional Super Bowl ad starring Jennifer Coolidge in 2023, beauty brands and sports weren’t typically…
Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology,…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to…