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Sports drink BodyArmor rebrands to differentiate from the competition
Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in the sports-drink category is as…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now,…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey…
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result…
Meghan Markle is on ShopMy. Is everyone next?
Even the Duchess of Sussex isn’t above a link in bio.Earlier this month, Meghan Markle joined affiliate marketing platform ShopMy…
How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip-…
The TikTok ban is, once again, delayed
To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at…
The WNBA and its sponsors are expanding efforts to keep girls in sports
The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the…
Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
Timothée Chalamet didn’t win an Oscar this year, but his hardest-working fan did take home a prize.Or, rather, she got…
Coworking with Dirk Poschenrieder
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dirk…