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How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Meta’s pullback on fact-checking puts brand safety back in the spotlight
Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and…
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
Ahead of the kickoff of the 2025 Major League Soccer season on February 22, MLS and Apple TV+, the home…
Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from…
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle…