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How brands activated online around this year’s Super Bowl
Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t…
On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs
The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like…
How Hellmann’s brought Harry and Sally back together
It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com…
Why Mercedes-Benz is skipping the Super Bowl broadcast for social
There won’t be many drives in Super Bowl 59. No, not on-field drives. We’re talking auto advertisers.In this year’s Super…
All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s…
From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal…
Inside PepsiCo’s Super Bowl marketing playbook
Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed…
Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop…
How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be…