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Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops…
Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon.…
Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge ruled that Google’s control over…
Sports drink BodyArmor rebrands to differentiate from the competition
Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in the sports-drink category is as…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now,…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey…
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result…