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How MTV and Paramount are using fandom culture to get out the vote
Stan culture can be rabid, and shows like RuPaul’s Drag Race and Big Brother have stans for days. So why…
Basketball and football players have big fan appeal
They don’t call her the GOAT for no reason: Simone Biles is the most popular active athlete, according to the…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous…
Coworking with Lara Cohen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara…
Why bother with celebrity endorsements?
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity…
Why ZipRecruiter embraced advertising during a presidential election
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
United’s ad network is flying high
If you’re serving ads 35,000 feet in the sky, it helps to have internet.Starting next year, United Airlines plans to…
Coworking with Thas Naseemuddeen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Thas…
Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites
In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one…
Roku will stop reporting streaming households, following Netflix
In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps…