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Would you watch this ad where nothing happens?
The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing.“When you…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the…
Why OurRitual offered free therapy sessions to “Together” ticket-holders
Alison Brie and Dave Franco have been busy sharing fries a la Lady and the Tramp and drinking each other’s…
How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed…
Limits on contract redlining are growing in creator marketing
Johanna Voss wants to know why redlining is a problem.Voss, a talent manager, regularly negotiates with brands and agencies on…
MSNBC plans rebrand to MS NOW as part of broader Versant changes
MSNBC is rebranding to MS NOW, which stands for My Source News Opinion World, as the cable news channel prepares…
Coworking with John Miller
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.John…
Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re…
Looking to partner with a brand parody account? Proceed carefully
Sylvanian Drama, the social media account beloved by brands and 3.5 million followers on TikTok and Instagram, could soon be…