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Marketing 6 Min Read

How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt

Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip-

Marketing 5 Min Read

The TikTok ban is, once again, delayed

To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at

Marketing 6 Min Read

The WNBA and its sponsors are expanding efforts to keep girls in sports

The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the

Marketing 8 Min Read

Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy

Timothée Chalamet didn’t win an Oscar this year, but his hardest-working fan did take home a prize.Or, rather, she got

Marketing 4 Min Read

Coworking with Dirk Poschenrieder

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dirk

Marketing 7 Min Read

After Paul vs. Tyson, more marketers are paying attention to boxing

Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much

Marketing 4 Min Read

Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation

Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New

Marketing 6 Min Read

Who’s trying to buy TikTok’s US business?

Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down

Marketing 3 Min Read

WPP bolsters AI tools with acquisition of InfoSum

WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells

Funding 18 Min Read

Venture capital funds: A-Z Directory

Venture capital investment has become a popular way for startups and growing businesses to secure funding – whether you’re in