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How P.F. Candle Co. lit up its collabs strategy
At P.F. Candle Co., it seems no scent has gone unmatched.The brand recently released its latest—and biggest—collab to date in…
How a chief brand officer navigates the VC world
Michael J. Miraflor is a bit of an advertising connoisseur. From the looks of his X account, he’s constantly checking…
A year after ‘Barbie,’ branded content is all the rage in Hollywood
Over a year later, the Barbie movie is continuing to affect culture: The final scene of the film, which features…
Netflix deepens ad tech ties with clean rooms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
What the first White House creator conference signals for election season
At the first White House Creator Economy Conference last week, President Biden called creators “the future” and joked about how…
Ad gamification is here
Everyone is playing games these days. No, we’re not talking about your dating life. We’re talking about major brands looking…
Hanes’s ad strategy is bursting at the seams with Amazon Prime Video and Freevee ads
Hanes has been around for decades and had a famed partnership with Michael Jordan spanning over 30 years. Despite the…
Netflix gross media ad spend spiked 166% YoY in Q2: Guideline data
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Adidas ads are outperforming Nike ads on TV, research shows
Sometimes, even Nike just can’t do it.So far this year, the sportswear brand is being outperformed by competitor Adidas when…
Nike tops the inaugural Olympics Ad Meter
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…