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Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis…
LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on Wordpress, and founded…
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
President Trump’s national energy emergency executive order and tariff-backed manufacturing mission aren’t exactly an environmental activist’s dream. So in a…
Breaking down short-sellers’ claims about AppLovin
Last year, the mobile app advertising platform AppLovin enjoyed a meteoric rise, catching the eyes of advertisers and analysts alike.…
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
Maybe slow and steady does win the race? NBCU’s streaming service Peacock saw modest growth in Q1, jumping from 36…
The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t…
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…