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How brands are using the comments sections to drive results
In the comments on a TikTok of a dog yelping into a pillow, you’ll find Google making calendar jokes. Below…
Streamers’ efforts to keep subscribers around are yielding mixed results: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Movie theater ad spend is climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Raising your influencer IQ with Christopher Douglas
Christopher Douglas is the senior manager of strategy at Billion Dollar Boy, a global creator agency. He’s joining Marketing Brew…
Two-thirds of advertisers bought ads on misinformation sites, researchers find
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The Olympics breathe life into niche sports. How do they win sponsors in other years?
When was the last time you watched a good old-fashioned game of badminton, a canoe slalom race, or an archery…
TikTok, women’s sports, and passing the torch
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
NHL glides to team sponsorship revenue growth: report
It’s Stanley Cup szn. (And no, we’re not talking about the tumblers that caused retail chaos in the winter.) The…
Coworking with Melissa Grady Dias
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Melissa…
Reddit partners with IAS and DoubleVerify on brand safety
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…