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Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger…
Coworking with Katy Kelley
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Katy…
This upfronts season, NBCU is focused on making ‘existing media work harder’
Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated to kick off the week…
Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year,…
Snap leans into messaging ads and live events at NewFronts
What do Cynthia Erivo and Snapchat have in common? Only one has defied gravity, but they’ve both been behind the…
As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by…
More people are searching for Reddit results and some brands are benefiting
It’s no secret that AI “slop” is taking over the internet, prompting many internet users to look for actual human…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire…