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State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season…
Inside one insurance company’s unorthodox approach to sports sponsorships
One of the top salespeople at Gallagher is a former pro rugby player.Nathan Hines, who played internationally for Scotland in…
Kochava and Fetch partner on streaming rewards program Loyalty+
Consumers love streaming TV, and they love a little treat. That’s why the measurement platform Kochava and the rewards app…
Coworking with Paula Veale
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Paula…
ESPN kicks off push to promote DTC service during NBA Finals
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will…
Oura goes for the impossible for its first film franchise partnership
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get…
Netflix patent could automate content-clipping as streamer aims to boost discoverability
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for…
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and…
How do you promote a more affordable EV? With guerrilla-style marketing
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed…
The secret to brand-safe virality? Trendy, licensed music
Remember that one song that goes “doo ba doo ba doo ba doo, ba doo ba doo ba doo ba…