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Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all depends on who you ask.As…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative…
How a trade org is using a conservation icon to promote battery recycling
The year is 1971. John Lennon’s “Imagine” was taking over the airwaves and NPR had just started broadcasting when Secretary…
New York Road Runners rebrands amid a swelling interest in running
New York Road Runners, the nonprofit that puts on the TCS New York City Marathon and dozens of other races…
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until…
TikTok’s US operations sale is official
After a yearslong saga, TikTok’s US operations are now under new management.The $14 billion deal that was signed last month…
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Hair has always been a big deal in men’s hockey, if the timeless “hockey flow” style of many players’ tresses…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026…