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Day 3 of the Google ad-tech antitrust trial remedy phase
At one point during day three of the remedy phase of United States v. Google LLC, taking place in a…
Day 2 of Google’s ad-tech antitrust trial remedy phase
Lawyers for Google and the US Department of Justice were once again in a federal courtroom in Alexandria, Virginia, to…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
Why your latest romance find might come from a brand
Tired of the doom and gloom in the news cycle? Perhaps a brand can interest you in a romantic distraction.As…
Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly:…
YouTube goes all-in on AI tools for creators
Creators may be celebrities in their own right, but attendees of YouTube’s creator event Made on YouTube in New York…
Monday.com reflects the ‘pressure to implement AI’ in new ad campaign for AI tools
The proliferation of AI tools—and the advertising pitching said tools—can be overwhelming. Companies are pivoting to become “AI-first” (only to…