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17 Steps Leaders Overlook When Crafting A Winning Marketing Strategy
The first introduction of a new product or service is just the tip of the iceberg when it comes to…
Is This Crystal Clear To You? Are You Sure?
By Dianna Booher— The question of clarity reminds me of the famous line in the 1992 movie A Few Good…
McDonald’s jingle, 20 years later
Everyone knows the McDonald’s jingle. Even people who think they don’t.On a 90-degree day at Brooklyn’s McCarren Park in early…
Macro And Micro Trends Employers Can’t Ignore
Brian Freeman is the CEO of Mployer Advisor, one of the nation's largest marketplaces connecting employers to top-rated insurance advisors.…
The Biggest Data Leaks And How To Prevent Them From Repeating
Alexander Ray, CEO & cofounder of Albus Protocol, a regulation-compliant DeFi framework for public blockchains. In the digital age, the…
7 main takeaways on influencer marketing from AWNY 2023
Creators—and the people who work with them—were in no short supply at this year’s Advertising Week New York, proving once…
5 ChatGPT Prompts To Supercharge Your Social Media Content Game
Growing an impressive presence on social media doesn’t happen by accident. You can’t mindlessly scroll your way to a hundred…
Does Bernie Ecclestone Belong In Jail?
“I want to be a dad again at 90, and I don’t need Viagra.” That quote is from U.K. billionaire…
Measuring PR And Media Relations Campaign Quality
By Beck Bamberger, founder of BAM by LLYC, a PR firm for VC-backed tech startups, as well as OnePitch, a…
5 Trust Busters Ruining Your B2B Marketing Content
Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes from…