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Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The…