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From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed…
Jake Paul’s personal-care brand W is embracing the haters
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator…
Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
This fall, Warner Bros. Discovery is giving fans of the Beetlejuice franchise the chance to see what the afterlife is…
How MTV and Paramount are using fandom culture to get out the vote
Stan culture can be rabid, and shows like RuPaul’s Drag Race and Big Brother have stans for days. So why…
Basketball and football players have big fan appeal
They don’t call her the GOAT for no reason: Simone Biles is the most popular active athlete, according to the…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous…
Coworking with Lara Cohen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara…
Why bother with celebrity endorsements?
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity…
Why ZipRecruiter embraced advertising during a presidential election
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…