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Make creator marketing count
What’s InsideTable of ContentsChapter OneIntroductionCreator marketing is no longer optional. But in a low-trust, high-noise media world, doing it well…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art…
How Lunar New Year became a marketing moment
Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands?The Year of the Fire Horse is…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court.…