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Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The…
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A puzzling question came on day four of the remedy phase of United States vs. Google LLC, in a federal…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning…
Trump orders sale of TikTok to US investors
A US TikTok, it seems, is actually coming.The sale of TikTok’s US operations was made nearly official Thursday via an…
Day 3 of the Google ad-tech antitrust trial remedy phase
At one point during day three of the remedy phase of United States v. Google LLC, taking place in a…
Day 2 of Google’s ad-tech antitrust trial remedy phase
Lawyers for Google and the US Department of Justice were once again in a federal courtroom in Alexandria, Virginia, to…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
Why your latest romance find might come from a brand
Tired of the doom and gloom in the news cycle? Perhaps a brand can interest you in a romantic distraction.As…