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Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and…
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
The Federal Communications Commission is in the middle of reviewing a cap preventing entities from owning broadcast TV stations that…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing…
Coworking with Brit Starr
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake…