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Inside Prime Video’s consumer products licensing strategy
If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition…
Brands are turning to alternative platforms for Olympic activations
The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers,…
How GoGo Squeez is breaking into sports
GoGo Squeez is break dancing its way to a new brand image.The snack brand, best known for its squeezable applesauce…
Online tracker ID5 gets into the streaming game
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative…
How team marketers keep their socials active year-round
For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama…
Coworking with David Corns
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How Max put a dragon atop the Empire State Building
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No,…
Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Audiences love originals. Why aren’t streamers greenlighting more of them?
When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the…
Paramount and Skydance agree to merger, ending months of speculation
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…