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818 Tequila looks to ‘democratize’ the influencer experience
It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona,…
The Gist’s revenue strategy is about more than typical sports content sponsors
When most people think of sports content sponsors, brands like Nike, Adidas, Lululemon, and Athleta likely come to mind.Sports newsletter…
Coworking with Christena Garduno
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The WNBA is turning eyeballs into brand dollars
This WNBA postseason looks a little different than it has in past years.Perhaps most noticeably, the stands are packed with…
Sportsbooks are spending more on TV ads this NFL season
Jamie Foxx in a wig. Kevin Hart clowning around with LeBron James. An urgent sense that there’s a giant pile…
Roku releases new ad campaign ahead of holiday season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The unexpected brands behind the WNBA’s sponsorship growth
The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach…
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
When used-car retailer CarMax underwent a brand repositioning a few years ago, it turned to one of the trendiest sports…
There’s a content gap in women’s sports. These execs partnered up to help close it
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…