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Snapchat’s users are growing up—and its advertisers might, too
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
TikTok beefs up ad options with AI and creator tools
TikTok’s been in the headlines a lot lately: Besides the well-documented potential ban, it’s also planning to lay off a…
Inside the company placing ads on unbranded delivery trucks
Chances are high that you’ve seen at least one truck with an ad on the side and assumed the truck…
Why Gatorade is reviving its iconic ’90s campaign for a new generation
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s.The PepsiCo brand’s latest campaign, called…
How United Airlines is maxing out its Wrexham AFC sponsorship
Though they’re based in Wales, and not a global city like New York, London, or Madrid, Wrexham AFC may just…
Coworking with Mary Ann Grajek
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How the streamers are stacking up, mid-2024 edition
Folks still using their exes’ Disney+ passwords, it’s (almost) over: Starting this summer and rolling out globally this September, Disney…
Airbnb partners with artists and films for Icons rentals
Doja Cat. Prince. Pixar’s Up. What do these things have in common?At first glance, not a lot—but they’re all involved…
Why Applebee’s partnered with the NFL ahead of football season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
AI is making product placement easier. Why some are opting out
In a world where ads can be superimposed onto Hollywood content, some companies are opting to stick to the old-fashioned…