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Coworking with Brandon Mikolaski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.How…
WNBA advises ‘viewer discretion’ in 2025 season campaign
When the 29th season of the WNBA tips off on Friday, it’ll come with a warning.The league’s latest brand campaign,…
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Disney’s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening…
Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger…
Coworking with Katy Kelley
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Katy…
This upfronts season, NBCU is focused on making ‘existing media work harder’
Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated to kick off the week…
Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year,…
Snap leans into messaging ads and live events at NewFronts
What do Cynthia Erivo and Snapchat have in common? Only one has defied gravity, but they’ve both been behind the…
As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by…