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Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024,…
Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has…
2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get…