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United Talent Agency is further building out its entertainment marketing division
As the demand for branded content in Hollywood continues to grow, United Talent Agency is building out its entertainment marketing…
Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January…
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been…
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5%…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms…
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy…
How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their…