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From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal…
Inside PepsiCo’s Super Bowl marketing playbook
Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed…
Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop…
How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Meta’s pullback on fact-checking puts brand safety back in the spotlight
Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and…
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
Ahead of the kickoff of the 2025 Major League Soccer season on February 22, MLS and Apple TV+, the home…
Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms…