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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to…
Tariffs and uncertainty to pull down ad spend, analyst predicts
Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian Wieser wrote on Tuesday.US advertising…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244…
How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak…
Newsletters continue to take off—and so do their ad tools
Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter…
How rideshare ads are revolutionizing the DOOH landscape
When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down…
Advertisers are flocking to NYC street-style accounts
For New Yorkers, fashion inspiration can be found on a walk through Central Park or a ride on the subway.…
Coworking with Rob Wilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Rob…
Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Ulta Beauty began the year with a Golden Globes sponsorship. Then, it showed up at the Super Bowl. Now, the…