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How brands are navigating Gen Alpha marketing
At the start of this year, a video of 8 year-old twins Haven and Koti Garza went viral for proclaiming…
Recalibrating the valuations of women’s sports franchises: report
Women’s teams and leagues in the US have had quite the year, but they’re still playing catch-up when compared to…
Coworking with Joy Howard
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joy…
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Walmart is the biggest and (quite literally) bluest retailer in the US, minting hundreds of billions in retail sales and…
After building out AI initiatives, agencies are looking to streamline
In January 2024, Publicis rolled out a surprise for its 100,000 employees: It sent each one a personalized video message…
Coworking with Joe Perello
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joe…
Google, DOJ tussle one more time over ad tech
For its closing argument in United States v. Google, the Department of Justice played the hits.Since the trial kicked off…
Roku Media’s head of sports on sports streaming in 2025
From Amazon Prime Video’s position in the WNBA’s historic media rights deal to Netflix’s continued push into live sports, streaming…
How brands can make the most of their BFCM and holiday texts
This time of year, phones are blowing up. And it’s not just exes and high school friends filling up the…
NFL advertisers find success with pregame ads: report
Pregaming isn’t just for twentysomethings trying to save money on drinks before heading out on a Friday night. It’s for…