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Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected…
This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year, some hope to do it…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set to make its debut on…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics and the Olympic Games.Samsung has…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of course, to take a pause…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad…
Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all depends on who you ask.As…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most…