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The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed…
128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox
Turns out people will tune into the Super Bowl even if it’s a blowout.Sunday’s game on Fox between the Philadelphia…
How brands activated online around this year’s Super Bowl
Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t…
On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs
The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like…
How Hellmann’s brought Harry and Sally back together
It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com…
Why Mercedes-Benz is skipping the Super Bowl broadcast for social
There won’t be many drives in Super Bowl 59. No, not on-field drives. We’re talking auto advertisers.In this year’s Super…
All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s…
From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal…
Inside PepsiCo’s Super Bowl marketing playbook
Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed…
Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop…