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Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology,…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to…
What’s working for Free People on social
When it comes to trying new things online, Free People isn’t holding back.The Urbn clothing brand, which has more than…
Coworking with Jessica Serrano
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Coworking with Luiz Felipe Barros
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans…