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ESPN taps Noah Kahan to pull younger viewers to the Masters
The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit…
How Facebook lost its groove
The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century,…
Consumers paying for streaming aren’t expecting ad breaks: report
Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers…
How 25 years of consolidation changed the media landscape for good
More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then…
UConn women, Duke men are most marketable March Madness teams: report
The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No.…
YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to…
Tariffs and uncertainty to pull down ad spend, analyst predicts
Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian Wieser wrote on Tuesday.US advertising…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244…
How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak…